New True Botanicals Serum Alert!

Here to help you learn about the new superhero ingredient, Chebula and introduce the Chebula Active Immunity Serum by True Botanicals.

If you follow my blog or instagram, you know I am all about having a healthy, anti-aging routine. I am in my late 20's and want to do everything in my natural power to prolong the healthy, vibrant look of youth. While I am not against fillers or botox, I personally am on a mission to try and wait until my 30's to introduce it into my routine (but never saying never!). So that means a focus on an anti-aging, super potent, but natural skincare routine.

Key parts of that preventative routine include exfoliating, SPF (a lot of SPF), at home peels and Vitamin C. But that's not enough. Serums are the best, everyday skincare item that each person should focus on investing in.

Serums are light in texture, easily absorbed by your skin, and are often very potent and targeted for certain results.

Which brings me to why I love True Botanicals’ new Chebula Active Immunity Serum and am excited to introduce its new key ingredient. The serum is specifically formulated to strengthen your skin’s immunity to withstand those outside forces (think pollution, long nights, etc.) and fight all signs of aging. The potent ingredients actually intercept the things that cause skin aging before they happen. True Botanicals makes just about every product of theirs fabulously, and this is no exception. Their meticulous attention to detail, formula research, and effectiveness is unparalleled in the clean beauty field (in my opinion!).

What it is? The newest product is called the Chebula Active Immunity Serum, which includes powerhouse ingredients such as Chebula, Ginger, Elderberry, Echinacea, Hyaluronic Acid to provide a host of benefits for your skin. Can be used AM/PM as the first step in your routine.

Key Benefits of the Ingredient Chebula: New to the modern day skincare world, Chebula is one of the most bioactive and potent full spectrum anti-inflammatory and cascading antioxidant ingredients in market. True Botanicals is the first skincare brand in the world to use this multi-targeted, super anti-aging ingredient in the new Chebula Active Immunity Serum. Following are the key attributes that enable Chebula to prevent, protect and correct all five signs of aging–singularly doing what historically would require multiple ingredients.

• Antioxidant Support: Most antioxidants dissipate throughout the day because they are consumed when they fight a free radical. However, Chebula is a cascading antioxidant, which means once it’s done fighting a free radical, it reacts by taking a new form that can fight the next free radical, and the next, and the next - without losing the ability to defend and protect your skin.

• Anti-Inflammatory: 60% of Chebula is bioactive, while most natural fruit sources are only around 10% bioactive. This particularly high percentage of bioactive Chebulinic and Chebulagic acids are able to penetrate the upper levels of the skin and intercept oxidative stress before it can trigger inflammation - which is the root cause of aging on the skin. So when we say that it’s the most bioactive natural anti-inflammatory we’ve ever seen in skincare, we’re saying that it’s preventing signs of aging with the most potency we’ve ever seen.

The Serum Corrects 5 Signs of Aging:

1. Heal roughness and dryness: Chebula boosts ingredients named aquaporin 9 and aquaporin 3 to help water flow properly through the lower levels of your skin, strengthening barrier function and helping your skin retain moisture.

2. Brightens & plumps dull skin: Glycation happens as we age--it’s when amino acids in your skin combine with sugar and create a flat, dull and sunken appearance of the skin. Chebula is a potent glycation inhibitor: it breaks that chain from happening to give way to brighter, plumper skin.

3. Smooths fine lines and wrinkles: Chebula boosts collagen and reduces collagen degradation which is known to help with fine lines and wrinkles.

4. Evens skin tone: Chebula is proven to inhibit and break up uneven distribution of melanin, reducing hyperpigmentation and helping even skin tone.

5. Improves skin elasticity & firmness: One of the root causes of skin sagging is the breakdown of filaggrin beneath the skin’s surface. Filaggrin binds proteins together, almost acting like glue to maintain a strong surface structure and firmness. Chebula boosts filaggrin to improve overall firmness, elasticity and skin health.

The serum officially launches on 1/18/21 and I'm SO excited for you all to try it then. Pre-oder now here!

Want to pair it nicely with other True Botanicals products? Here are my favorites!

• Vitamin C Powder - a must for any routine for a boost of pure, potent vitamin C

• Nourishing Cleanser - fab for winter skin, it's moisturizing but strongly cleans (the smell is divine too)

• Renew Face Oil - I am a self-proclaimed face oil connoisseur and this is the creme de la creme. Amazing for any age or skin type, this absorbs so beautifully and transforms your skin.

All links to True Botanicals will allow me to get a small percent of the purchase! True Botanicals kindly gave me early access to the serum in exchange for this post.