Welcome to Iho Clean Beauty

If you haven't heard of clean beauty yet, chances are you will soon. This revolution in skincare and consumer knowledge is an exciting new chapter of the beauty and self care world, and my goal is to help you make the transition to a cleaner shelf - as slow or fast as it takes.

Clean beauty doesn't have to cost a fortune or have mediocre results - the two biggest concerns I hear when friends are looking to make the switch. As an avid skin fanatic from a young age, I have always looked for effective products and love experimenting and enhancing my ever-changing skin regime. Over the past few years, as clean beauty has gained momentum, I've attended panels, read countless articles and books, and tried first hand to find the most effective clean products. I hope to bring my knowledge and passion to a platform where I can teach others, learn about new products and your concerns, and ultimately help this community avoid dangerous products while enhancing how we feel.

Iho means skin in Finnish, where my Nana is from and where there is a culture of simplicity and nature in skincare that inspires my journey, and I hope to bring to you all.

Thank you for reading & participating!